9/4/14

keyword matching in google adword

When we run a PPC campaign then we must use Google adword. The question always comes to mind is that how keyword matching works. With the help of keyword matching we can create effective ads for our PC campaign.
There are four type of keyword matching option provided by Google. These are :-
1-Negative Match keyword
2-Phrase Match keyword
3-Exact Match keyword
4-Broad Match keyword

                                    
keyword matching in google adword


Suppose we have a example Like “Cricket Ball” then how we identify with these matching Option.
Negative Match: -Used
If your keyword is Cricket Ball and you add the “-“ to “used” (-used), your ad will not appear for any search terms that contain the word “used”.
Phrase Match – “Cricket Ball”
It allows your ads for search terms that contain “Cricket Ball” in same order.
Exact Match – [Cricket Ball]
It allows your ads for search term that exactly match with keyword Cricket Ball.
Broad Match – Cricket Ball
It allows your ads for search terms that contain either or both words (Cricket and Ball) in any order.
                     
Stay connected to learn more about Google  ad word  programme

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